In today’s fast-paced digital world, messaging and communication needs to be short and sweet. That’s why digital signage is used to easily provide passersby with up-to-date communication regarding a product offering, public announcement, or other important message. In schools, administrators are using digital signage to reduce waste while effectively transmitting messages.
Industries across the board are looking to modernize their audio visual technology, and fast casual restaurants are no exception. Nation’s Restaurant News noted that Burger King recently became the first large chain to implement digital menus and marketing boards at nearly all U.S. locations, and other chains are making the move toward more displays as well.
In modern workspaces and commercial environments, digital signage has become essential for administrators, advertisers and others looking to make sure their message is seen. The only problem is that as digital signage becomes more ubiquitous, it is harder to capture people’s attention.
Several analysts have discussed this challenge, including in a recent webinar hosted by Digital Signage Today and Conference Technologies partner NEC Display Solutions. According to experts, digital signage is rapidly evolving in its uses as companies seek to find new ways of reaching people.
A hotel and casino in Altoona, Iowa, recently became equipped with digital signage, which will be used for future meetings and conferences. The six screens are placed throughout the entire building as well as the hotel's current conference center. Each of the digital signage players are eco-friendly and also contain current weather content and forecasts for the guests.