Digital Signage

It’s rare to find a millennial that isn’t glued to his or her smartphone, so it doesn’t come as a surprise that the traditional college lecture format and notetaking by hand isn’t exactly this generation’s cup of tea. As a result, professors have had to approach student engagement in a different way. Audio-visual (AV) technology plays a key role in connecting students and professors in creative and collaborative ways.

The Shift to AV Adoption

In today’s fast-paced digital world, messaging and communication needs to be short and sweet. That’s why digital signage is used to easily provide passersby with up-to-date communication regarding a product offering, public announcement, or other important message. In schools, administrators are using digital signage to reduce waste while effectively transmitting messages.

In modern workspaces and commercial environments, digital signage has become essential for administrators, advertisers and others looking to make sure their message is seen. The only problem is that as digital signage becomes more ubiquitous, it is harder to capture people’s attention.

Several analysts have discussed this challenge, including in a recent webinar hosted by Digital Signage Today and Conference Technologies partner NEC Display Solutions. According to experts, digital signage is rapidly evolving in its uses as companies seek to find new ways of reaching people.